Once a one-word punch line on online geek forums, Microsoft’s Zune has been getting more respect in the last year, as second- and third-generation players and a major software update has changed its status from joke to contender.
The iPod’s ubiquity might have reached a tipping point and begun diminishing its cool factor, but a comparision between the two players has become something like a fair fight.
Tech obsessed: 2008 Holiday Gift Guide
Whether you’re shopping for a friend, a loved one, or yourself, everyone is looking for gift ideas this time of year, and I’ve combed through some of my favorite gadgets, games, phones, high end gear, and special experiences to give you a few ideas.
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Top 5 Holiday Tech Gifts For 2008
It's the holiday season. And what better way to tell the techie in your life you love them than by buying them the hottest new gadget. Here are CityNews.ca's Top 5 Holiday Tech Gifts for 2008.
We all love our iPods (you have an iPod right?), but the hugely popular Apple player lacks a lot of features that the Microsoft Zune has. No FM tuner is my biggest complaint (so you can still listen to your local traffic and news). The Zune has one and it works well. The iPod also lacks the social ability of sharing music.
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Microsoft tunes up Zune campaign
Microsoft Canada is aiming to prove its Zune digital media player has personality with the first national media brand awareness campaign since the device was launched last June.
The campaign from MacLaren McCann includes two 30-second radio commercials, wild postings, in-bar posters, as well as magazine and online ads.
The creative touts the unique features of the Zune, through portrayals of the personalities of four users and how they decide what music to listen to, explained Craig Tullett, group manager, Zune Canada.
Read more at Marketing Magazine
Six WiFi enabled media players for the holidays
Portable Digital Music Players have come a long way since the early days of the Diamond Rio in 1998 or the first iPod in 2001. Not only have they gone way beyond just playing music, many now can transfer music, photos & videos over the home network wirelessly often referred to as Wi-Fi adding incredible functionality and value to your purchase. But not every device uses Wi-Fi the same way, so as you ponder over your holiday shopping list, let's take a quick glimpse on how a few of these units use Wi-Fi.
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